Ivan Rudolph-Shabinsky, B.A., M.B.A., CFA
Director of DBA, Assistant Professor
Since all government organizations, businesses and charities need to market their brand and advertise what they do, gaining a marketing degree will open the door to working in pretty much any organization in the world. Not bad for a single degree!
Here in the business administration division of Dominican University, our motto is Doing Business Right. This means we not only teach you how to successfully market your own brand and those of your clients/employers, we also focus on teaching you how to do business in a way that improves our world — a skill set that’s increasingly in demand as consumers become more interested in sustainable and ethical business practices.
No matter whether you’re interested in pursuing a marketing major or minor, Dominican University has developed an engaging marketing program that’s jam-packed with critical theory and real-world, practical applications. For example, you’ll undertake at least one marketing internship throughout your studies, so you can actually do some marketing activities and build useful industry contacts. And you’ll learn from phenomenal guest speakers and marketing professors who’ve held positions like Chief Marketing Officer in a large corporation and can teach you highly marketable skills that will help you stand out when you’re seeking employment.
Many of our classes are taught on-campus. However, if you’ve got other commitments, you’ll have the opportunity to take online marketing courses and evening classes that you can easily fit into your busy schedule.
Of course, going to a university isn’t just about academics, so we’ve made sure all our students get the support they need to succeed with their course while also having heaps of fun along the way. If you choose Dominican University, you’ll have the opportunity to join any of a wide range of clubs, really flex your athletic muscles, and take advantage of everything the nearby New York has to offer.
A career in marketing can be truly rewarding and lucrative, and a Dominican University marketing degree will prepare you for a successful and fulfilling career while also giving you a great university experience.
When I came to Dominican University I wasn’t sure if I had made the right choice until I met the faculty. My marketing and sports management professor really cared about us. I discovered my potential here, I never thought I could be so good. The amount of opportunities I got was something I didn’t expect.
Rupkatha Mukherjee, ‘24
Miles from NYC
100% of First-Time,
Full-Time Freshman Receive Financial Aid
Dominican University’s Bachelor of Science in Marketing promotes our motto of ‘Doing Business Right’ – by which we mean that at Dominican University business students are taught how to be successful while also making the world a better place.
When it comes to marketing, we believe an ethical approach is especially critical today when modern technologies collect so much personal data on consumers. Avoiding unethical practices, however, is just the start. Effective marketing can also be a powerful tool to promote causes ranging from sustainability to justice. We teach our students to be creative and to use marketing as a positive force in business and in our society. This is what we consider “Doing Marketing Right.”
All organizations need marketing. Governments need to convince the public they’re doing a good job and should be re-elected. Charities need to encourage donations. And all businesses need to sell their products and services. Plus, all organizations need to communicate with their internal and external stakeholders to ensure their organization runs efficiently and as effectively as possible. So, gaining a marketing degree will open an incredibly large number of job opportunities no matter what industry you’re interested in working in.
Throughout our marketing program, you’ll learn critical marketing skills. For example, you’ll learn how to:
You’ll also develop vital, in-demand soft skills and build a solid foundation of broader knowledge through a variety of liberal arts courses.
Director of DBA, Assistant Professor
Associate Professor, Business Administration
Lecturer, PHIT Project Manager
Associate Professor of CIS and International Management
Assistant Professor of Accounting
Assistant Professor of Business Administration
Chief Information Officer, Academic Technology Coordinator and Adjunct Instructor