Our identity, or brand  is more than a tagline. It is more than a logo. It is the place the University holds in the consciousness of the different constituents we serve… prospective students, current students, alumni, donors, community leaders, the general public. Our brand is who we are, and what we do.

Every member of the Dominican University family is responsible for building the brand. Each interaction should be viewed as an opportunity to build the brand. How we describe Dominican University can either reinforce or diminish our brand.

This guide provides basic standards  for the visual and verbal articulation of the Dominican University brand, as well as specific directions for the application of our updated logo and related elements.