Digital marketing is everywhere in our lives. All the ads you see on social media, internet searches, and even on your streaming TV channels are part of the digital marketing world. However, it doesn’t stop there. Search engine optimization, email marketing, SMS/text marketing, and much more all fall under the umbrella of digital marketing. If you love being creative and helping businesses succeed, this degree from Dominican University New York is the perfect place to start.

The faculty for your Digital Marketing degree are not only academics, but industry leaders in their field. They’ll help you learn the mechanics of digital marketing, as well as the psychology behind what makes marketing effective.

In the classroom, you’ll learn how to understand target audiences, create stunning ad campaigns, read the important metrics you need to gauge the success of your efforts –– and much more.

Companies of the coming century will rely on digital marketers to grow and find new audiences. This degree prepares students for that challenge.

Some of the courses in Digital Marketing concentration are offered through Dominican University’s partnership with LCMC, a national consortium of private colleges. These courses are designed by top academics, reviewed by industry leaders, and taught online–synchronously or asynchronously–by qualified faculty from other colleges within the LCMC consortium.